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Loading ...A new logo and a new brand for Xerox
Xerox has come out with a bold new look and I don’t quite know if I like the new brand identity. I will say this: it is an improvement from what they have.
My personal favourite, for what it is worth, was the logo they had in 1994. It was simple, and it described what the company was: The Document Company.
This time around Xerox wants its logo to reflect the customer-centric focus it has. Company CEO Anne Mulcahy has spoken passionately about this and I wrote about it last year. I said that I was truly impressed by her and what she wanted to accomplish given her track record.
Now Xerox is saying that this logo and new brand is the most sweeping transformation of its corporate identity in its history. After taking a look at previous logos I can see why. Read the rest of this entry »
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(No Ratings Yet) Loading ...The most memorable people in 2007
It has been a busy, crazy and very memorable year for the channel. We have Michael Dell to thank for that.
CDN got a chance to interview him in the flesh this year and it was an experience to say the least. I remember the PR practitioners who invited me to his briefing asking me to behave in his presence. Interviewing Dell was memorable, but it wasn’t the only one CDN had this year.
The following is a list of some of the favourites. Read the rest of this entry »
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