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Loading ...“Don’t worry be crappy”
- By Joaquim P. Menezes -
“Don’t worry, be happy,” sang Bobby McFerrin.
A key guiding principle of the would-be-innovator should be: “Don’t worry, be crappy,” according to venture capitalist, success coach and Mac evangelist Guy Kawasaki.
He delivered the keynote at a recent event I attended in Orlando. Fla.
At first blush that seemed pretty weird advice from a success coach – until Kawasaki clarified what he meant.
This is not an invitation to create crap, he said. “I’m saying create revolutionary things that jump curves that may have elements of crappiness. There’s a big difference.
“The reason, he said, is that if you wait to dot every ‘i’ and cross every ‘t’ – if you wait for “the perfect world where everything is cheap, completely debugged, the engineers say all the features are in there” - you will never ship.
He cited the example of the Mac 128K that Apple shipped in 1984.
“It was a great computer, but had elements of crappiness to it. For example, thanks to my contribution, there was no software. There was also hard disk, no slots, no colour, no chips – piece of crap. But it was a revolutionary piece of crap.”
He said if Apple had waited for CPUs to be fast enough, and things to be cheap enough, and larger hard disks, floppy drives, colour, slots and more – it would never have shipped this Macintosh. “The world would have passed us by.”
The way it works in Silicon Valley today is “we ship and then we test,” Kawasaki said.
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Posted on July 18th, 2007 by Joaquim Menezes and filed under Apple, Best Practices, Innovation, Social media, Web 2.0 |
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