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“Don’t worry be crappy”

- By Joaquim P. Menezes -

Guy Kawasaki“Don’t worry, be happy,” sang Bobby McFerrin.

A key guiding principle of the would-be-innovator should be: “Don’t worry, be crappy,” according to venture capitalist, success coach and Mac evangelist Guy Kawasaki.

He delivered the keynote at a recent event I attended in Orlando. Fla.

 At first blush that seemed pretty weird advice from a success coach – until Kawasaki clarified what he meant.

 This is not an invitation to create crap, he said. “I’m saying create revolutionary things that jump curves that may have elements of crappiness. There’s a big difference.

“The reason, he said, is that if you wait to dot every ‘i’ and cross every ‘t’ – if you wait for “the perfect world where everything is cheap, completely debugged, the engineers say all the features are in there” - you will never ship.

He cited the example of the Mac 128K that Apple shipped in 1984.

“It was a great computer, but had elements of crappiness to it. For example, thanks to my contribution, there was no software. There was also hard disk, no slots, no colour, no chips – piece of crap. But it was a revolutionary piece of crap.” Read the rest of this entry »


Posted on July 18th, 2007 by Joaquim Menezes and filed under Apple, Best Practices, Innovation, Social media, Web 2.0 | No Comments »
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A wiki for your thoughts

- By Joaquim P. Menezes -

JoaquimWith their proven effectiveness in building brand, enhancing communications and even boosting revenue, why isn’t use of Web 2.0 tools – such as blogs and wikis – becoming more pervasive among enteprises?

The answer to that was provided by a recent study by The Nemertes Research Group.

Only 37 per cent of enterprises surveyed by Nemertes were using wikis.

Those that weren’t cited three key challenges to adoption: management, security and compliance.

CIOs also expressed concern about the way wikis are introduced into organizations – outside the control – and sometimes even the knowledge – of IT.

Okay, so there are undoubtedly risks to deploying social media tools. So what should enterprises do? Should they: Read the rest of this entry »


Posted on July 17th, 2007 by Joaquim Menezes and filed under Best Practices, Innovation, Social media, Web 2.0 | 2 Comments »
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