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It pays to be green - or does it?

By Joaquim P. Menezes 

GreenITGreen is in. Or is it? 

Among Canadian enterprises – I think the answer would be “yes – absolutely.” 

There’s undoubtedly a new awareness of the need for  “environment-friendly technologies” among Canadian businesses, as compared to (say) a year ago. 

Many more Canadian companies today are talking green, and many are even willing to walk the talk by investing in energy-saving technologies, for instance. 

Recent studies suggest it’s pragmatism (the desire to save costs and boost long-term revenues), rather than altruism, that’s driving most corporate green IT initiatives.  

Is “green” consciousness permeating the consumer space as well? Read the rest of this entry »


Posted on July 30th, 2007 by Joaquim Menezes and filed under Environment, Green, News |

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