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Loading ...Google’s Open Face Off with Facebook
By Joaquim P. Menezes
The blogsphere is abuzz today with news – and a ton of speculation – about OpenSocial, Google’s new social networking project set to go live Thursday.
OpenSocial is being dubbed Google’s retort to Facebook, the hugely popular social networking site founded in 2004 by Mark Zuckerberg.
And yet OpenSocial isn’t a social networking site.
It’s a set of common APIs that software developers can use to write programs for several social networking sites – Google’s own Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Xing.
So the value proposition – from the developer’s perspective – is the ability to write an application once, and have it used across multiple Web 2.0 sites.
